ONE MEDICAL
Real Pain
We were thrilled to continue our collaboration with the fine folks at One Medical to create this anthem video. Together, we workshopped a script that outlined how One Medical’s services can improve upon the often cumbersome Healthcare process - creating a healthier, happier you.
PROCESS
While One Medical solves common healthcare problems for their clients, it was important that we brought them to life in uncommon ways. To avoid the cliché, we developed a visual style inspired by editorial illustration where we could push the bizarre, and dig deeper into visual metaphor.
Developing custom transitions were also necessary to stitch together scenes in a cohesive and purposeful way.
CHARACTER DESIGN
DESIGN EXPLORATION
CREDITS
CLIENT
One Medical
Executive Producer
Scott Friske
Head of Production
Jeff Bybee
Producer
Cloie Leger Watson
Production Assistant
Meagan Shawron
Creative Director
Matt Darnall
Art Director
Luis Roca
Design
Trish Janovic
Lauren Detling Cash
Ivy Jin
Yorlie Avila
Luis Roca
Matt Darnall
Animation
Lauren Detling Cash
David John Reyes
Travis Schmidt
Joseph Merideth
Luis Roca