CSL-BEHRING
World Hemophilia Day
Broth reached out to HUE+CRY to create an emotionally charged piece for CSL Behring to promote World Hemophilia Day. We were honored to help raise awareness and help bring the global community together.
PROCESS
Hemophilia is a rare blood disorder that prevents blood from clotting normally. To highlight the nature of the disease, we went under the microscope and developed a beautiful world of CG blood cells.
STORYBOARDS
CREDITS
Client
CSL Behring
Agency
Broth
Executive Producer
Scott Friske
Head of Production
Jeff Bybee
JR Producer
Phebe Martin
Creative Director
Matt Darnall
Art Director
Luis Roca
Storyboards
Luis Roca
Ryan Musselman
Design
Luis Roca
Ryan Musselman
Animation
Ryan Musselman