uscellular

Prepaid

Ahh. 2D character animation + 3D geometric environments in monochromatic UScellular blue. Our happy place 💙

Our main goal was to highlight UScellular's Prepaid transparency — which differentiates them from their competitors who charge their customers hidden fee after hidden fee.

PROCESS

Visually, we wanted to keep it simple without skimping on personality! Our design-forward environments not only made room for touches of personality, but also allowed for brand messaging and characters to pop.

CHARACTER DESIGN

What's a story about cheap cons without the beguiled hero? We need someone (with small hands OR big hands) who we can share the same frustration with, but more importantly, the same triumph. 

 CREDITS

Client
UScellular

Executive Producer
Jeff Bybee

Producers
Cloie Leger Watson
Zhenya Kolpakova

Production Assistant
Becky Rich

Creative Director
Matt Darnall

Art Director
Luis Roca

Design
Lauren Detling Cash
Luis Roca
Travis Schmidt
Daniel Salaverri

Animation
Lauren Detling Cash
David John Reyes
Adam Henderson
Luis Roca

3D
Travis Schmidt
Daniel Salaverri
Ren Chen
Josh Van Praag