rakuten
Golden State Warriors
Rakuten partnered with H+C to create a bespoke motion package to play on dozens of screens at the Chase Center during Golden State Warriors games. Not only did we make their brand move, but more importantly - we helped define the look of their sports marketing going forward.
So if you go to a game, please enjoy our sexy animations between Steph Curry jumpers.
THE WHOLE PACKAGE
Rakuten’s brand is well established, but lacked necessary swagger to make it pop in an NBA arena. We gave it that flair by refining the color palette, adding some well placed CG elements, and turning their motion language up to 10.
We then applied that aesthetic to 20+ bespoke screens throughout the arena with different messaging, placements, and aspect ratios.
DESIGN EXPLORATION
CREDITS
Client
Rakuten
Executive Producer
Scott Friske
Head of Production
Jeff Bybee
Senior Producer
Bethany Novak
Creative Director
Matt Darnall
Art Director
Luis Roca
Design
Trish Janovic
Animation
Luis Roca
David Reyes
Travis Schmidt
3D
Travis Schmidt
Daniel Salaveri