capital one

New Year New You

We were thrilled to be asked back for another fun Capital One piece. Just like you, our hero thinks they know what they want but they're not sure how to get there.

It’s a beautiful day in the mountains, the path is clear when, shit … a kaleidoscope. Dun dun dun daaaa, Capital One is here to help.

They’ve got the tools to help you see the path and get back on it. Break the kaleidoscope my friends. Break it.

PROCESS

A kaleidoscope effect is used to illustrate the noise and confusion that often gets in the way and how the tools and space that Capital One provides break through that noise, bringing the clarity needed for success.

 CREDITS

Client
Capital One

Agency
Berlin Cameron

Executive Producer
Whitney Green

Producer
Niabi Caldwell

Creative Director
Sean McClintock

Art Director
Angie Son

Design
Diego Abad
Timo Prousalis

Animation
David John Reyes
Travis Schmidt
Diego Abad
Timo Prousalis