tic tac
Little Adventures
In a great big world, dare to be little. And with a little effort, you might have a lot of fun… We certainly did in this campaign for Tic Tac with the Martin Agency.
Our journey began in the edit suite where we crafted the humor, tone, and timing of each Little Adventure.
SHARK!
Live every week like it’s shark week.
SPACE!
We’re not sure if there is life on mars, but if there is — it has good breath.
FALLS!
This little Tic Tac guy really gets around, huh.
THEY ARE LITTLE!
So we partnered with Nix + Gerber, maestros of miniature dioramas, who broke out the magnifying glasses and crafted four unique sets including the Ocean, Grand Canyon, Niagara River and Mars.
We were able to capture each pill-based stunt by looking through the snorkel-like tube of a borescope lens.
Yelling “cut!” at the end of each take was replaced with laughter and applause – a sentiment that carried us all through post-production and into the world. The great big world.