KENO

Keno draws a winner every 4 minutes. Not to be outdone, we aimed to draw up jackpot worthy style frames just as quickly. Did these concepts take 4 minutes each? Probably (definitely) not, but it’s hard to argue with the results.

PROCESS

This project included a very large design exploration to find Keno’s voice. We knew the visuals had to match the excitement of winning. And since game play involves mixing and matching numbers, our approach mixed 2D and 3D elements to match this playfulness.

The final animation is fast paced, fun, and clearly communicates Keno’s exciting game play.

To keep impact high, we infused actual Keno game boards, balls, and logos with the same design aesthetic. This allowed our story to be a perfect synthesis of explainer video and playful romp.