WALMART
Joy Factory
Close your eyes.
A single, pearlescent snowflake falls gracefully against a sea of blue. Golden gears slowly begin to crank, advancing a magical conveyor belt encumbered by a generous Holiday bounty. A trumpet rises. Confetti explodes from it’s horn. Breathe deeply. Now open your eyes. Is this heaven?
Close. It’s Walmart.
PROCESS
At a select number of stores, Walmart transformed its interiors into Joy Factories for the Holiday season — creating a special shopping experience. Tilt C+P reached out to us to create video content to play in stores to help take the Joy to another level.
Matching elements designed for the installation - we modeled, textured, and lit a bespoke CG space.
CREDITS
Client
Walmart
Agency
Tilt
Executive Producer
Scott Friske
Head of Production
Jeff Bybee
Senior Producer
Bethany Novak
Creative Director
Matt Darnall
Art Director
Luis Roca
Storyboards
Matt Darnall
Luis Roca
Design
Luis Roca
Danesh Taraporevela
Animation
Danesh Taraporevela
Animesh Dwivedi