OREO THINS
Hypnotize
Come on now... Don't give us the thin, crisp version of America's favorite sandwich cookie coupled with Biggie and expect anything less than a hypnotizing animation.
Frequent client and collaborator Mondelez brought us in for this :15 execution and we accented the thin 3D design of the cookie with emanating 2D waves and wrapping text. Throw in a live model for the bite and you have one delicious spot.
PROCESS + CONCEPT DEVELOPMENT
We had a lot of fun brainstorming all kinds of optical art to fit the hypnotic visual language. There’s something intrinsically entrancing about that stuff filled cookie.
CREDITS
Client
Oreo
Agency
Martin
Producer
Moira Mahoney
Creative Director
Sean McClintock
Art Director
Tom Kinney
Design + Animation
Liam Ward
Andrew Prousalis
Ryan Musselman
Editor
Danny Reidy