OREO THINS

Hypnotize

Come on now... Don't give us the thin, crisp version of America's favorite sandwich cookie coupled with Biggie and expect anything less than a hypnotizing animation.

Frequent client and collaborator Mondelez brought us in for this :15 execution and we accented the thin 3D design of the cookie with emanating 2D waves and wrapping text. Throw in a live model for the bite and you have one delicious spot.

PROCESS + CONCEPT DEVELOPMENT

We had a lot of fun brainstorming all kinds of optical art to fit the hypnotic visual language. There’s something intrinsically entrancing about that stuff filled cookie.

 CREDITS

Client
Oreo

Agency
Martin

Producer
Moira Mahoney

Creative Director
Sean McClintock

Art Director
Tom Kinney

Design + Animation
Liam Ward
Andrew Prousalis
Ryan Musselman

Editor
Danny Reidy