Tic Tac

Go Little

Where does funny come from? An idea? A technique? In the case of Tic Tac’s latest campaign, we learned it takes a bit of both.

The success of this work hinges upon staying true to the core concept while creating the space and time necessary for humor to come alive. And great ideas are only the first step.

COMEDIC TIMING

It's tough to pack all the action into 9 seconds of animation. In fact, we've seen a ton of great Tic Tac stories come through our doors only to die as we dig deeper into development.

This is a great example of the detail in which each piece must be carefully planned out. In the end, things always slide around a bit as animation develops, but we knew we had a good joke before we jumped into full scale production.

BOWLING BALL

Obviously, you’re not a golfer.

EMOJI

😮🤳

LUCKY DOOR

They say, diligence is the mother of good luck. Well — you can go ahead and tell that to the army of chompin’ teeth.