cashpop

Step 1: pick a number one through fifteen.

Step 2: win cash!

Well, you can also lose, but we like to keep a positive mindset here at HUE+CRY. Yebo came to us with a great opportunity to help create a memorable experience for the Cashpop players. The challenge was: how do you make picking a number more fun? By making each number a character, of course. Yebo provided some laugh-out-loud character outlines, and we were off to the races!

CREATING CHARACTER

Priority numero uno was to create a well rounded cast that Cashpop players can identify with. Are you a book worm? Then you might choose #1 who prefers to stay in, turn on some low-fi beats, and enjoy a good book. If you are the life of the (tailgate) party, then #5 is your pick to click. Don’t even get us started on #6. Stupid Sixy #6!

 

PROCESS

It all started with sketches. Many, many, many doodles were done before moving the pencil concepts into 3d where we modeled, animated, and created dozens of bespoke textures.

 CREDITS

Client
VA Lotto

Agency
Yebo

Executive Producer
Scott Friske

Head of Production
Jeff Bybee

Producer
Bethany Novak

Production Coordinator
Meagan Shawron

Creative Director
Matt Darnall

Lead Animator
Travis Schmidt

Design
Trish Janovic
Lauren Detling Cash
Victoria Lu

3D
Travis Schmidt
Zach Landua
Ryan Musselman

Animation
Travis Schmidt
Zach Landua
Ryan Musselman
Cameron Butterfield