Oreo
Aladdin
Our wishes were granted the moment we were awarded “Aladdin.” Seriously.
We knew we had an amazing opportunity to reinvent the classic Middle Eastern folk tale for OREO’s Wonderfilled universe.
With the sorcerer-centric song as a guide, we developed an original cast of characters and layouts to support the story, set in motion with the campaign query: Wonder if I gave an OREO…
OUR PROCESS
The real magic may lie in the development of our swirling transitions - an ancient HUE+CRY secret. From there, our team of cel animators brought it all to life, one frame at a time.
Using Arabic as a lead language was a first for the campaign, which initially launched in Saudi Arabia, Lebanon, Egypt, Kuwait, Bahrain, UAE, and Oman earning over 2 million views on YouTube and counting. Yep, it worked like magic…
CREDITS
Client
Oreo
Agency
Martin
Executive Producer
Joe Montalbano
Senior Producer
Whitney Green
Associate Producer
Moira Mahoney
Production Coordinator
Megan Monticone
Creative Director
Magnus Hierta
Associate Creative Director
Jeff Boddy
Evan Parsons
Storyboards
Stephen Loveluck
Timo Prousalis
Design
Matt Deans
Timo Prousalis
Stephen Loveluck
Liam Ward
Shannon Ward
James Harper
Animation
Matt Deans
Timo Prousalis
Stephen Loveluck
Liam Ward
Shannon Rollins
Andrea Garza DeLeon
Saxton Moore
3D
Travis Schmidt
Daniel Salaveri
Compositor
Timo Prousalis
Flame Artist
Chris Hagen
Sound
Duotone