Armed with rubber cement, tape, toothpicks and tweezers, our team of elves went to work transforming stacks of paper stock into a menagerie of holiday-themed miniatures. Our paper cutters whirled for days while a table-top DP photographed each set. A little cel-animation and a lot of love brought it all together in time to launch.
With the message out, we began receiving original songs from our friends at The Martin Agency. We were able to concept, illustrate, animate and deliver the next five animations before the kids woke up. The result was a well-received and highly festive mini-campaign, garnering over 4.8M views on YouTube alone.