THE ONE SHOW: ROI Campaign
"...completely bizarre character movements, semi-obscure references, and innuendo."
The One Show is one of the most prestigious award programs in the advertising industry. So what are the benefits of winning one of the highly coveted golden pencils? Just ask the experts.
To spread the word about this year’s show, we began with interviews of past award winners as they described their gold-fueled “return on investment” from entering their work. As you might imagine, the responses were as varied as the all-star cast of legends we spoke with, including John C. Jay of Wieden+Kennedy, Nick Law of R/GA, David Lubars of BBDO, José Mollá of la comunidad and Ted Royer of Droga5.
We worked closely with Pum Lefebure and her DC-based Design Army who created this year's show materials, which directly influenced the character designs and their 45° grid-based world. Pum is a gold-pencil-toting legend herself and provided a memorable ROI which will leave you green with envy.
Our friends at Antfood went above and beyond crafting custom sound design and music for each short. The animation style veers on experimental, infusing the angular sensibilities of the design language with completely bizarre character movements, semi-obscure references, and innuendo. Just the way we like it.
Four additional spots from the Campaign!!!
THE ONE SHOW: ROI 'Ted'
THE ONE SHOW: ROI 'John'
THE ONE SHOW: ROI 'Nick'
THE ONE SHOW: ROI 'Pum'
Our Starting Point
This series of spots was inspired by a poster designed by Design Army.
The poster was sent out as an invitation for the show.
A series of pencils to represent our main characters, and a few typical industry roles.