SABRA: Mariachi Campaign


'Ice Fishing'

'Dogsled'

"...bringing the spicy sounds of
Mexico to the frozen Arctic tundra."

What’s colder than the fishes swimming under ice? Or a commute to work via dogsled? Nothing. There is one thing AS cold though; new Sabra Salsa. This time Hue&Cry crossed the border by bringing the spicy sounds of Mexico to the frozen Arctic tundra. These perfectly quirky Mariachis are accompanied by their friend, 

“Piñata,” and backed up by a Yeti with down-right-legit dance moves, only to catch a couple of unsuspecting vagabonds off guard. But in the end, it’s all good, Sabra Salsa saves the day. Or in this case, puts the much needed flavor back into a much needed snack. Nom… nom… nom…


Character Development