OREO 'How Big You Wonder'
"...an epic journey from the kitchen table to outer space."
In the latest installment of the new OREO mythology we find a delightful ode to the little guy: “It’s not how big you are, it’s how big you wonder.” For OREO Minis we
created an epic animated journey from the kitchen table to the outer reaches of the cosmos. Take a Wonderfilled flight with the tiny cookie that’s big on imagination.
At Hue&Cry, one of our favorite things to do is to develop the story points by sketching out an amazing storyboard. This is where the structure of our spot is defined and the story comes to life. Below, you will see the original series of thumbnails that came together in the early stages of 'How Big You Wonder.'
Our hero cookie design evolved during production along with almost every other element as we developed a look fit for the OREO brand. Below you can see some key stages of that process, and just below, a turntable of our 3D vehicle design.