Creativity Top 5
Creativity Top 5 is a webcast that covers the five most interesting things happening in the advertising industry each week. Not only do they spotlight amazing commercials and campaigns, but they also touch on innovative, forward-thinking ideas and techniques that make a splash on the advertising landscape. The intro we created for Creativity Top 5 pays homage to the artists in the trenches who create the work featured on the show.
We started by surveying the creative world, looking for new art forms. We discovered some interesting crafts and technologies that have sprung up in recent years, such as light painting, knit bombing, and 3D printing. From there, we paired these new art forms with various animation styles to build a rich story showcasing over a dozen techniques.